Episode 6 - Building Custom Pools & Lifelong Connections with Alpha Pools

In this episode, we dive into the inspiring story of Billy Whirley and Joel Woerl of Alpha Pools USA, a Northern Virginia–based custom pool builder that’s redefining what it means to create dream backyards. What started as a chance friendship quickly evolved into a thriving partnership—and today, Alpha Pools is known for delivering five-star, fully personalized poolscapes that reflect each homeowner’s lifestyle.

Billy and Joel share how their unique backgrounds—Billy in business development and Joel in ready-mix and concrete—combine to give them an edge in designing and building pools that are anything but ordinary. From tanning ledges and faux infinity edges to safety-driven marker tiles and trending sunken spas, they break down the features clients are asking for most in the Shenandoah Valley.

More than just builders, the Alpha Pools team prides itself on hands-on service and personal connection. With Billy and Joel present on-site for 90% of every project, no detail goes unnoticed, and every family gets the retreat they’ve dreamed of.

Tune in to learn how Alpha Pools is elevating the industry, the trends shaping backyard design in the Northeast, and why their partnership with AquaBlu Mosaics helps turn every project into a one-of-a-kind story.

About Joel and Billy:

Billy Whirley has spent his professional career in ever increasing roles of responsibility focusing on business management, business development, B2B sales, client development and relationships. Billy has always loved the construction industry as he is naturally gifted with an engineering mindset, with the ability to see a problem before it becomes a problem, and in pool construction that is an invaluable asset for our clients. Billy is a 30+ year resident of the Shenandoah Valley and currently resides in Stephens City with his wife Lisa.

Joel Woerl has over 25 years of experience in the Ready-Mix Concrete and construction industry. Joel has a tremendous amount of experience in business management, concrete design, delivery and business development. Joel had the opportunity to manage operational teams, customer service teams and commercial sales teams during his career. The experience in the concrete and construction industry that Joel has fits very well in a company that builds Gunite /Shotcrete (concrete) in ground swimming pools. Joel has been in the Winchester area since 2008 and currently resides in the city of Boyce located in Clarke County Virginia with his wife Tami.

About your host, Frank Vitori, Co-founder of AquaBlu Mosaics:

Frank brings over fifteen years of deep industry knowledge to the forefront of pool, spa, outdoor living, and coastal home design. As a driving force behind the premier online provider, Frank possesses comprehensive expertise across a wide range of product categories. He is particularly well-versed in all facets of tile pool finishes, installation products, and the intricate art of custom mosaic production. Frank's passion and understanding ensure AquaBlu Mosaics delivers exceptional quality and design solutions. Beyond aesthetics, Frank champions ocean conservation, embedding a commitment to charitable give-back initiatives within AquaBlu's core values reflecting his deep connection to the marine world.

Want to learn more about these products and more? Visit AquaBluMosaics.com. Podcast listeners can get 5% off their purchase with discount code "BLUPRINT" at checkout!